Sendai Hatsuuri Sale

Sendai Hatsuuri Sale

January 2
New Year’s tradition of giving luxurious gifts to customers
This New Year’s sale is held on the first day of business after the New Year’s holiday where eager customers line up to purchase Fukubukuro (bags filled with various items whose value is more than the actual price) or receive lavish gifts from shops. Sendai is famous nationwide for the extravagance of the free gifts given out to customers.
Sendai Chamber of Commerce and Industry
http://www.sendaihatsuuri.com/ (in Japanese)